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SUMMARY:Lab to Impact: A Red Apple from the Lab to Your Shopping Cart: The SNAPDRAGON® Story
DESCRIPTION:Join us for an engaging discussion with Dr. Susan Brown\, Cornell University’s renowned apple breeder\, who will share the remarkable journey of commercializing the SNAPDRAGON® apple. Discover how a single cross-pollination in a Cornell research orchard in 1998 evolved into a premium apple variety now available in grocery stores nationwide. \n  \nIn today’s competitive fruit marketplace\, developing a successful new apple variety requires more than just exceptional tasting variety. A discussion of how the commercialization of SNAPDRAGON® parallels the modern startup journey\, including challenges in intellectual property protection\, strategic partnerships\, and brand development. Familiar topics in bringing SNAPDRAGON® to market include navigating the product development landscape\, market fit\, scaling\, and international expansion – challenges familiar to any entrepreneur. \n  \nThis hour-long virtual discussion offers unique insights into how university innovations can successfully transition to the marketplace and challenge traditional academic approaches to plant breeding. \nRegister here. 
URL:https://ctl.cornell.edu/event/lab-to-impact-a-red-apple-from-the-lab-to-your-shopping-cart
CATEGORIES:CTL Events
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