Veronica leads strategic communications and marketing efforts for the Center for Technology Licensing (CTL). In this role, she develops and implements campaigns that elevate the visibility of Cornell’s technology commercialization, from promoting initiatives and programs with internal stakeholders to showcasing groundbreaking innovations, licensed startups, commercialization milestones, and the inventors behind them. Her responsibilities encompass digital communications, brand development, content strategy, website management, and performance reporting, all aligned to support CTL’s goals across its various units.
Veronica joined CTL in January 2022. Prior to Cornell, she served as a marketing and communications specialist at UF Innovate, the technology commercialization office at the University of Florida, where she gained extensive experience in the tech transfer space.
She holds a BA in Communications and Advertising and a MS in Marketing Management from the Central American Technological University (UNITEC) in Honduras.
