Veronica is responsible for managing social and digital media and coordinating marketing efforts for CTL, including website management, graphic design, among others. She promotes CTL’s programs, licensed startups, commercialized products, inventors and their innovations, staff and interns using several digital media platforms, and proposes better practices to achieve the office’s communications goal. She also coordinates the data reporting.
Veronica joined CTL in January 2022. Prior to joining the team, Veronica worked for three years as a marketing and communications specialist at UF Innovate, the commercialization arm at the University of Florida, where she was introduced to the technology transfer field.
Veronica received her BA in Communications and Advertising and MS in Marketing Management from the Central American Technological University (UNITEC) in Honduras.