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Lab to Impact: A Red Apple from the Lab to Your Shopping Cart: The SNAPDRAGON® Story
Join us for an engaging discussion with Dr. Susan Brown, Cornell University’s renowned apple breeder, who will share the remarkable journey of commercializing the SNAPDRAGON® apple. Discover how a single cross-pollination in a Cornell research orchard in 1998 evolved into a premium apple variety now available in grocery stores nationwide.
In today’s competitive fruit marketplace, developing a successful new apple variety requires more than just exceptional tasting variety. A discussion of how the commercialization of SNAPDRAGON® parallels the modern startup journey, including challenges in intellectual property protection, strategic partnerships, and brand development. Familiar topics in bringing SNAPDRAGON® to market include navigating the product development landscape, market fit, scaling, and international expansion – challenges familiar to any entrepreneur.
This hour-long virtual discussion offers unique insights into how university innovations can successfully transition to the marketplace and challenge traditional academic approaches to plant breeding.
