The 6-session workshop is designed to help the Ignite Postdocs get a clear overview of their potential market domains and make confident decisions on where to play next. It offers a structured approach for identifying, evaluating and strategizing your market opportunities. The workshop will offer a hands-on approach through teaching and break-out sessions. The post-docs will gain important insights and get acquainted with tools that will accompany them over time, as they learn and make important strategic decisions.