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Startup Tools for Managing Customer Relationships

October 29, 2020 @ 12:00 pm - 1:00 pm

About this Event
As a startup founder, navigating customer relationships can be scary. With so many tools on the market, how do you know which ones are the right fit for your company?

This webinar, hosted by Cornell eLab, will share insights on Salesforce and Airtable as tools for startups to manage customer relationships.

David Peterson of Airtable will introduce the new customer discovery CRM feature created specifically for the Cornell Startup Community. The CRM system prepares founders to conduct large scale customer interviews, analyze data-driven interview insights and test hypotheses for product market fit.

Ken Smith, Senior Account Executive of Higher Education at Salesforce will detail the customer relationship funnel that leading university researchers can use to grow and manage a community of potential customers.

Participate Online:
This is a virtual workshop being held on Zoom. To join the Zoom meeting, use this link:

To ensure a smooth Zoom experience, please ensure you have the most recent version of Zoom.

The event will be recorded and a copy of the recording will be shared with all attendees.

Please contact Monika Crosby ( three days before the event with accessibility questions and concerns.


October 29, 2020
12:00 pm - 1:00 pm