Taking medical devices and diagnostics to market: Who are my customers? What are the hurdles?

Speaker: Lou Walcer, Director, McGovern Center Startup Incubator

Customer discovery for medical devices and diagnostics is complex. Come learn about pathways to commercialization and regulatory compliance required. Understanding the role of patient, prescriber, nurse, practice/hospital administrator, government regulator, insurer — and occasionally others — is key to effective product planning. Bring your questions!

Open to all.

Please RSVP to Marla Coppolino: mlc247@cornell.edu